Anomaly detected. Brand campaign CPC up +34% vs 7-day median — competitor "rivalbrand" entered auction overnight.
Suggested fix: raise tCPA cap from £42 → £52, add negative "rivalbrand free trial". +£860 saved/wk projected.
I build focused AI utilities for the work I do every day — forecasting, audits, reporting, ad-copy generation. Each one solves a single, painful problem in performance marketing. Free to use, MIT-spirited, built to ship the boring 60% of campaign ops so humans can do the strategic 40%.
Native desktop apps. Connect a Google or Meta account once — the AI watches every campaign 24/7, flags drift, drafts changes, and waits for your one-click approval. No background autopilot — you stay in control of the spend.
A desktop app that lives in your menu bar and quietly co-pilots every Google Ads account you connect. Suggests bid moves, kills wasted keywords, drafts new RSAs, and rebalances PMax asset groups — all gated behind your approval.
Same idea, Meta-flavoured. Connect Facebook & Instagram ad accounts — the agent monitors creative fatigue, audience overlap, and Advantage+ learning phases. Drafts new creative variants and pauses tired ones with your sign-off.
Tell it your monthly budget, target CPA and historical CTR — get a 90-day spend, leads and CAC projection across Google, Meta and Bing. Built for the budget conversation that always comes before the campaign launches.
Drop in a Google Ads MCC link — AI scans every account for wasted spend, broken tracking, low-quality keywords and missing conversion goals. Returns a prioritised, costed action list within 90 seconds.
Generate, score and rotate RSA & Meta ad variants from your landing-page URL plus brand voice file. Built-in QA that flags policy risk before you push to ads.
Slack-native daily monitor for Google & Meta accounts. Detects spend anomalies, CAC drift and tracking gaps before your CFO does. Replaces the 7am dashboard scroll.