End-to-end e-commerce paid media for DTC and direct-to-consumer brands — Google Shopping, Performance Max, Meta DPA, Advantage+ and Amazon PPC. Feed hygiene, creative testing, ROAS modelling and weekly readouts wired around the moments that matter (new launches, Black Friday, restocks).
The brands that win on paid social and Shopping aren't running better campaigns — they're running a tighter feedback loop. Feed quality, creative velocity, audience freshness, post-purchase signals into bidding — each tuned weekly, each compounding.
Most accounts have one of those four humming and the rest neglected. That's why ROAS spikes for a month, then drifts. Why PMax “solves it” for six weeks and then mysteriously underperforms.
This service runs the whole loop — not just the ad accounts. Feed, creative, audience, measurement — all four moving together so Q4 doesn't melt the math.
Standard Shopping campaigns plus PMax with proper asset groups, product feeds segmented by margin tier, and exclusion rules to stop PMax cannibalising brand search.
Dynamic product ads wired to your full catalogue, Advantage+ shopping campaigns scoped against new-customer goals, retargeting on lookback windows that actually convert.
Sponsored Products, Sponsored Brands and Sponsored Display — keyword harvesting from search-term reports, ACoS targets segmented by ASIN lifecycle.
Shopify / Merchant Centre feed hygiene — title optimisation, GTIN coverage, custom labels for margin tiers, disapproval monitoring with daily alerts.
A 14-day refresh cadence — statics, motion, UGC — briefed against winners and stress-tested before launch. Creative fatigue tracked as a leading indicator.
Blended-vs-attributed ROAS dashboard, new-customer ROAS targets, contribution margin baked into the bidding math — not vanity ROAS that ignores returns.
Feed audit, account teardown, margin map by SKU. Forecast for the next 90 days at three scenarios (base, stretch, hero).
Shopping segmentation rebuilt by margin tier, PMax asset groups, Meta DPA wired to the new feed. Creative refresh briefed.
Daily QA on spend & ROAS, weekly readout, fortnightly creative refresh, monthly margin review with finance.
Daily standup through Black Friday week, real-time spend pacing, contingency bid sheets for outages or unexpected demand.