Performance marketer with 9+ years in paid media, currently shipping £350k+/month in spend across Google, Meta and Bing for B2B and e-commerce clients. I build full-funnel growth systems — measurement, bidding, creative and CRO — wired together with automation and AI.
┌──────────────┐ │ AS / 2026 │ │ ─────────────│ │ ROAS: ↑ 5.0x │ │ CPC : ↓ 40% │ │ CTR : ↑ 30% │ │ ─────────────│ │ status: live │ └──────────────┘
Measure what matters — not what looks impressive on a Monday slide.
Bidding is a conversation with the auction. Listen before you talk.
Creative is 50% of the win. Operators who ignore it leave money on the table.
AI is a force multiplier, not a strategist. The judgement still has to be yours.
Server-side GA4, GTM and CAPI builds that survive iOS, ATT and cookie deprecation. The numbers in Ads finally match the numbers in your CRM.
A two-week, line-by-line teardown of your Google & Meta accounts — wasted spend, tracking gaps, opportunity sized in £. Finishes with a costed 90-day roadmap.
End-to-end B2B and high-intent lead-gen builds — Search, LinkedIn, Meta — wired to your CRM, scored on MQL/SQL, not vanity clicks.
Shopping, PMax, Meta DPAs and Amazon PPC for DTC brands — feed hygiene, creative testing and ROAS modelling that survives Q4 traffic spikes.
Quarterly strategy sprints for in-house teams — channel mix, budget allocation, measurement model and creative pipeline. Embedded at director level.
What changed in between: an MSc in Digital Marketing from Bournemouth University, four years agency-side at b4b Marketing, and a stubborn habit of treating every account like a system — tracking, bidding, creative and landing pages all wired together.
I’m a Computer Science grad who never stopped writing code, so the AI layer everyone’s adding to marketing in 2026 isn’t bolted on for me — it’s the natural next move. I build small tools, automate the boring 60% of campaign work, and spend the rest of my time where it actually compounds: strategy, creative briefs and the conversation with the CFO.
Currently open to fractional & consulting work alongside my role. Best fit: B2B SaaS, lead-gen specialists, and DTC brands spending £30k+/month who are tired of agency turnover.